Professional Background

Since October, 1999 – President, Marketing & Research Counsel

1996-1999
Senior Vice President, Message Factors, Inc.
Marketing Research Consultants

• Developed and managed research relationships with a variety of clients nationwide
• Worked with clients to determine needs
• Developed research programs to meet client needs and solve problems
• Managed projects
• Analyzed results and developed recommendations
• Presented results/recommendations
• Conducted and analyzed traditional Focus Group Discussions and In-Depth Interviews, as well as groups and interviews involving projective psychological techniques

1988-1995
Marketing and Communications Director
Memphis/Shelby County Public Library & Information Center

• Responsible for marketing planning, research, product/service development
• Managed internal and external communications
• Developed first marketing department and implemented first marketing plan for a public service/educational organization with 22 locations and 350 employees
• Planned, hired, trained and managed marketing department staff (included public relations, fund-raising, graphics, printing, a public FM radio station and a cable television station)

1986-1988
Vice President/Director of Research
Godwin Group, Inc.
Advertising, Marketing, Corporate Communications

• Assessed research needs and developed research solutions for all agency clients and independent research clients
• Participated in new business development
• Coordinated all Memphis area advertising and marketing accounts
• Group leader for development of specialized team within company to handle health care and financial projects

1975-1986
Vice President/General Manager, Atlanta
Message Factors, Inc.

• Began with company as research analyst.  Advanced into account management, business development and branch office management
• Developed specialized skills in qualitative research

Private Consulting Experience

1988-1995
Jacquelyn Nerren, Marketing & Research Counsel

Maintained a part-time private consulting practice (while working at the public library system) which assisted clients with marketing and research needs.  Clients included financial institutions, health care organizations, consumer products companies, communications companies and others.

Personal Background

• University of Memphis, December 1975, BA in Communications, Summa cum Laude
• Further course work in marketing and research at Georgia State University, 1977
• Frequent speaker to organizations, groups and classes on marketing-related subjects
• American Marketing Association Marketer of the Year, 1990
• Pyramid Award, Marketing Consultant of the Year, 2004, presented by Memphis Advertising Federation
• Leadership Memphis, Class of 1991
• Memphis Advertising Federation, Board of Directors, 1997-1999
• First Congregational Church, Long Range Planning Committee, 1996-2002; Pastoral Relations Committee 1996-present; Moderator/Chairman of Board 2004-5